The brilliant Aaron Richter (which has been previously featured on Ben Trovato) launched Joey this summer, a new magazine focusing on fashion, style and attitude. Since Joey embraces the world wide web as an exquisite medium the magazine is only available online. Next to the magazine, Joey treats us with Joey TV (exclusive model videos and a behind-the-scenes look), a daily journal and a soon-to-be-open gallery/shop.

The first issue is already live and features photography by Elizabeth Weinberg, Jakob Axelman, Lucy Carr-Ellison and a beautiful New Faces portfolio shot by Alexander Wagner. Yes people, Joey is here!

A small preview: